Here's an example from a recent template-building project for a major online retailer.

Often when I've found myself working in a busy web production environment, things like semantic Html markup and efficient, well-structured and logically named Css rules seem to be low on the priority list (as long as things look ok on FF3, IE 6 and IE7). In fact there may be a lack of awareness as to how much these practices contribute to workflow and make maintenance easier, as well as making the page load faster.

What is the aim of semantic Html?